Anyone that read yesterday's last minute collection of Apple rumors, has a pretty good idea of what was introduced today during the Apple press event. Everything mentioned in that piece—iPads, OS X Mavericks, MacBook Pros, iLife, iWork—was unveiled, but that doesn't mean there weren't any surprises. Here is a quick recap of everything that Apple showed today.
The iPad, as expected, closed the show in a big way. Both the regular and the mini will be receiving updates. The latest iPad is called the iPad Air and is the thinnest tablet the company has ever created. Twenty percent thinner than previous generations with a 9.7 inch Retina display, the new model only weighs one pound. The mini will also be updated with a Retina display. Each will be available "later in November" and the older models will still be available at a price break. They range in price from $299 to $930.
The Mavericks demonstration was a rehash of features that were unveiled during the Worldwide Developers Conference. The new information is that it is available for download today and will be free to upgrade from Snow Leopard, Lion or Mountain Lion.
Also available today in the App Store for free are updated versions of iMovie, iPhone, Garageband, Numbers, Pages and Keynote for both the computer and mobile OS platforms.
The company also unveiled updated versions of the 13- and 15-inch MacBook Pro which start at $1,200 and are shipping today. The redesigned Mac Pro, which "wowed" the tech world when it was unveiled during the WWDC again received a mention with a few more details. It will be priced at $2,999 and will start shipping later this year, most likely during December.
Each one of these items will play a different role for the corporate world but will help Apple to gain deeper penetration into the business landscape. Please check back tomorrow and the rest of the week for an in-depth breakdown of everything that the company announced today including specs and specific pricing and how these new devices, services and software change your business' Mac integration path to success.
